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Logo Questionnaire
Contact Name:
Position:
Company Name:
Billing Address :
Phone # :
Email:
Fax #:
Web:
Short descriptions of service, product, or organization
Company’s Mission Statement & Objectives
Exact words to be used on the logo
Do the words on your logo name have a specific meaning ?
TARGET MARKET (check your answers)
Preschool
Working
20-30
Business
Elite
Primary
Not working
31-50
Consumer
Manager
Teenage
Retired
51-60
Male
ABC1
Student
Professional
61+
Female
C2 DE
How Should Your product or service be positioned in the marketplace?
High
Medium
Neutral
Medium
High
Prestigous
Cheap
Modern
Traditional
Please select the works that best describe your service or product
Academic
Corporate
Family
Humorous
Serious
Altruistic
Dynamic
Fashionable
Inexpensive
Artistic
Educational
Formal
Informal
Sporty
Budget Conscious
Elite
Friendly
Innovative
Stable
Caring
Entertaining
Fun
Intellectual
Sympathetic
Challenging
Environmental
Futuristic
Long Lasting
Tasteful
Clinical
Esoteric
Global
Practical
Traditional
Comercial
Established
Hard edged
Quirky
Whacky
Contemporary
Expensive
High Tech
Romantic
Wholesome
Others:
Competitors & Similar Businesses
Essential Information
Logos you like and why (3 minimun)
Logos you dislike and why (3 minimun)
Preferences on typestyles (heavy, light, modern, classic, handwritten, etc.)
Preferences on Symbols (minimal, abstract, illustrative etc.)
Preferred colors
Colors to avoid
What do you want us to do?
What don't you want us to do?
Who will be responsible for making the decisions regarding our work?
Any other information you consider important to mention
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