Internet Profit Builder
Before anything else, the first thing a business needs to survive is leads. It seems pretty simple. You can’t have sales without first having leads and you can’t have clients without having those sales. The same holds true with websites. What you may want to do is look at each of your websites as its own business and each unique visitor to your website as a lead. It’s up to you to get as many qualified leads, or visitors, to your site and then to convert them into sales.
The Internet Profit Builder program was created by Business Marketing Services to help business owners around the country take their website to the next level. Chris Yates, the President of Business Marketing Services, has developed an array of internet marketing strategies that can work for any business, on or offline.
To understand the Internet Profit Builder program you first must understand how to make money from a website.
If you've ever seen the movie “Field of Dreams,” do you remember the saying “if you build it they will come?” Well, what ended up happening was Kevin Costner (the main character) built a baseball field in the middle of a corn field, and suddenly baseball players started coming out thin air. Unfortunately, the same situation doesn't hold true for websites. Just because you build a website, it doesn’t mean people will come to it, but getting people to it is the essential key to profiting from a website.
There are a few ways to make money from a website:
- Websites for Ecommerce (Selling Online) – This is selling a product or service to someone through your website. In order to make this happen, you will need to be able to take payments through your website with a payment form or shopping cart and a merchant account.
- Websites for Generating Leads – Typically a website can generate a lead for you by someone calling in, emailing you, or filling out a form on a website then you can have a salesperson follow up to take an order either by phone or in person. If you are an offline business, this method works best for you!
- Websites for on-site advertising – This is when you sell space on your website for someone to advertise. This is strategy is most effective for high-traffic websites.
- Websites for click-thru advertising – These websites make money either when someone clicks on a link on your site or when someone clicks on a link on your site and buys something from the site you linked to.
Once you have your website and money-making system in place, its time to get some traffic, or in other words potential buyers to your site and not only get them to buy but keep them buying. This is where the Internet Profit Builder comes into play.
The 10 Strategies of the Internet Profit Builder
Throughout the Internet Profit Builder program we will educate you on and help you implement all 10 of these strategies.
1 - Search Engine Optimization
This is getting to the top of the search engines such as Google and Yahoo! In their “free”, “natural”, or “organic” listings. These are the main listings not the sponsored listings. In order to make this happen, you will have to either become savvy at building websites or find someone like our company who is already savvy. Getting to the top of these results is competitive and involves building a quality site with quality content, adding search engine friendly code to the site which is something a webmaster would typically do, letting the search engines know about your site by submitting it, and continually updating and promoting the site over time. Typically you are paying a consultant rather than the actual search engine for this service.
The traffic you generate doesn’t cost you anything. The down side is, there is never any guarantee of showing up where you want to in the results, and it can also take you a long time to get your site to the top. The key is to find out what criteria the search engines are looking for and optimize your website for them.
What we do for you: We take care of your keyword research, optimization of your website (up to 10 pages), submitting your website to the major search engines, and provide a tool to allow you to easily add more search engine friendly content to your site.
2 - Pay-Per-Click
Have you performed a search on Google, Yahoo!, or MSN and noticed some of the links were of a different color or had a small amount of text indicating “Sponsored Links?” Businesses pay money to be shown on these result pages. Any time you click on one of these links, the business is charged a per-click fee. They can range anywhere from $0.01 to $10.00 and up for each click!
For example, you are a business owner who offers property management services. Here is the strategy you would use: Think of all the words a real estate investor would search for related to property management such as “rental properties,” “property management,” or “rental agreement.” The list can be quite extensive. Next, you would set up an account with the major search engines such as Google and Yahoo! and pay to show up in the search results for the keywords you have chosen.
What is the benefit to you as a business owner? As long as you are listed for the correct keywords, you get only qualified prospective leads, in this case real estate investors, to your website. The best part is you can control every aspect of the marketing, you can make changes or improvements at any time, and you only pay for the clicks you receive!
PPC marketing is highly flexible and scalable to any budget and it is easy to track. Without the right knowledge, however, you can spend a lot of money on clicks that don't turn into leads or sales.
What we do for you: We set up an account for you on Google Adwords which includes loading your list of keywords, writing your ads, creating a landing page if needed, setting your budget, and setting your bids. We will then teach you to monitor and improve your campaign over time.
3 - Partnerships or Joint Ventures
This type of marketing is simply finding another company to promote your products and services through their website, email, or any other method you can think up. You may have also heard this referred to as affiliate programs or link exchanges. Many times you will create some kind of pop-up ad, banner ad, or text link on the partners website or email promotions that will direct them to your site.
So how do you find these types of partnerships? Think of another company with a complementary product or service to yours and approach them to develop a profit making partnership. These types of partnerships can be one of the best ways for you to reach buyers you otherwise couldn’t afford to reach, especially when you are utilizing the internet for your marketing. The key to developing success with marketing partnerships is to find win-win situations.
If you structure it right, everything is based on results. Your partner doesn’t get paid if you don’t get paid.
What we do for you: Work as an advocate for you in setting up your first partnership, provide you a list of other potential partners, and provide a sample partnership agreement.
4 - Email Marketing
Imagine the power of targeted direct mail without all the printing and mailing costs associated with it. This is what email marketing can provide you. There are a lot of strategies for email marketing including sending newsletters, discounts or special offers to your database. The two biggest challenges in email marketing are building your first list and staying out of your prospect's Junk Mail folder.
An important strategy with email marketing is utilizing autoresponders. There are services available that will automatically send your lead a series of emails over time. Automation is great because it saves you time! So, even when you're sleeping or out fishing, your leads are still receiving your emails.
What we do for you: Set up your account at our recommended email marketing provider*, create an opt-in form on your website to help you build a list, help you write your autoresponders, and load your autoresponders into the email marketing system.
*Additional fees may apply.
5 - Affiliate Programs
You can pay other companies for sending referrals or selling your product online using affiliate programs. The benefit of this relationship is you only pay for results.
What we do for you: We will help you set up an account with the major third-party affiliate providers and give you strategies on building a network of affiliates.
6 - Link Partnerships
This is a simple relationship where another website links to your website. Not only will this help you be more search engine friendly, it also can help you get qualified buyers to your site when they click on your link from the partner website.
What we do for you: We will submit your website to the major directories on the web which will build links to your website.
7 - Banner Advertising
We have all seen them while searching online: pop-up windows, animated banner ads, even moving ads that cover a webpage and suddenly disappear. If you can create a compelling and eye-catching ad and find a partner to display it, this type of advertising can be very effective in generating large amounts of traffic.
What we do for you: We will design three standard size image banners to use for your campaigns and assist you in finding the best websites to display them.
8 - Online Public Relations
This involves sending out press releases or publishing content online. It is a great way to become known as an expert in your field. You will want to include a byline or short description about your website and a link in the bottom of every press release or article.
What we do for you: We will help you set up an account at a major online press release service and load your press release into it and we will set up your account at one of the major article submission services to load up your article.
9 - Viral Marketing
I’m sure you have heard about viruses that go around through email and when you get it, it is sent out to everyone in your list and it goes on and on spreading exponentially. What if you took this concept and instead of being malicious with it, used it in your marketing? That is the idea behind viral marketing. Viral marketing is anything spread from one of your leads to everyone they know. If you have ever received a forwarded email from a friend saying how Microsoft is giving away money if you forward the email on, you’ve been a part of viral marketing. The key to viral marketing is to provide a great benefit to the person sending and the people receiving. The campaign should also be relevant to your target customer.
What we do for you: We will work with you to come up with an idea for your first viral campaign and help you implement it.
10 - Printed Material
Simply printing your website address on any of your marketing materials is a simple effective method of getting people to your website. You may put your website address on a direct mail piece or even on a billboard on a busy street.
What we do for you: We will provide you with a design for an 8.5" x 5.5" postcard you can use to promote your website via direct mail.
The 12 Week Program Outlined
Week 1 - Introduction, Website Analysis, and Keyword Research
Weeks 2 Through 11 - Ten Strategy Action Period
These 10 weeks consist of an educational coaching call each week with action steps and an implementation period. Each week focuses on one of the 10 strategies above in an order which best suits your budget, timeline, and business needs.
Week 12 - Final Analysis and Evaluation
How to Get Started
These techniques and strategies have been proven successful for our client's companies, and our own company. If your business is ready for a sudden increase in traffic, leads, and most importantly - sales, contact us today for a more detailed explanation of the services we can offer.
